{"id":166079,"date":"2026-09-21T14:12:18","date_gmt":"2026-09-21T19:12:18","guid":{"rendered":"https:\/\/www.thelocalvoice.net\/oxford\/?p=166079"},"modified":"2026-09-21T14:12:19","modified_gmt":"2026-09-21T19:12:19","slug":"visit-oxford-earns-southeast-tourism-society-shining-example-award-for-best-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.thelocalvoice.net\/oxford\/visit-oxford-earns-southeast-tourism-society-shining-example-award-for-best-marketing-campaign\/","title":{"rendered":"Visit Oxford Earns Southeast Tourism Society Shining Example Award for Best Marketing Campaign"},"content":{"rendered":"\n

Visit Oxford MS<\/a>\u00a0<\/strong>has been recognized by the Southeast Tourism Society (STS)<\/strong> with this year\u2019s\u00a02026 Shining Example Award for Best Marketing Campaign<\/strong>. Oxford’s destination marketing organization was honored for a results-driven campaign that generated more than 41 million impressions, a 5% increase in total trips and a 45.7% increase in average length of stay, further establishing Oxford, Mississippi<\/strong> as one of the Southeast’s premier travel destinations. The award was presented during the STS Connections Conference in Richmond<\/strong>, Virginia<\/strong>.\u00a0<\/p>\n\n\n\n

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Built around identity-driven storytelling, the campaign \u2013 themed \u201cA Place to\u00a0___Your Story\u201d\u2013 invited travelers to picture themselves inside Oxford\u2019s narrative rather than simply promoting its restaurants,\u00a0events\u00a0and attractions.\u00a0Different forms of messaging\u00a0were\u00a0tailored to specific audience personas,\u00a0like\u00a0couples and University of Mississippi alumni, and extended across\u00a0omnichannel placements\u00a0in target markets\u00a0to promote tourism to the destination. For example, high-impact\u00a0billboards\u00a0were placed along major commuter corridors in drive-market cities like Atlanta <\/strong>and New Orleans<\/strong>, putting Oxford in front of travelers who were already thinking about their next getaway.\u00a0<\/p>\n\n\n\n

\u201cEvery year, the Shining Example Awards remind us just how much talent and dedication drive tourism across the Southeast,\u201d said Nan Marchand, President & CEO of Southeast Tourism Society. \u201cThis year\u2019s winners represent the very best of our industry \u2014 bold marketing, strong leadership and a genuine commitment to the destinations and communities they serve. Congratulations to all of them.\u201d<\/p>\n\n\n\n

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The Shining Example Awards are presented annually by STS to recognize tourism professionals and organizations across the Southeast for excellence in marketing, innovation, leadership and contribution to the region\u2019s tourism industry. This year\u2019s honorees were recognized across eight categories, including best marketing campaigns, digital marketing, niche marketing and leadership.<\/p>\n\n\n\n

\u201cBeing recognized with a Shining Example Award is a true honor and a reflection of the hard work our team puts into telling Oxford\u2019s story,\u201d said Kinney Ferris<\/strong>, executive director, Visit Oxford.\u00a0\u201cThis campaign was built to capture what makes Oxford special and to inspire travelers to experience it for themselves.\u00a0We are\u00a0grateful to the Southeast Tourism Society for this recognition and to our community for continuing to make Oxford a destination worth visiting.\u201d\u00a0<\/p>\n\n\n\n

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Visit Oxford MS\u00a0has been recognized by the Southeast Tourism Society (STS) with this year\u2019s\u00a02026 Shining Example Award for<\/p>\n","protected":false},"author":238,"featured_media":166080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,17316,14370],"tags":[5,4,23084,5207,6424],"class_list":["post-166079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-mississippi","category-travel","tag-mississippi","tag-oxford","tag-southeast-tourism-society","tag-tourism","tag-visit-oxford"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.thelocalvoice.net\/oxford\/wp-content\/uploads\/2026\/09\/IMG_12-09-2026-12-14-19-scaled.jpg?fit=1920%2C2560&ssl=1","_links":{"self":[{"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/posts\/166079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/users\/238"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/comments?post=166079"}],"version-history":[{"count":1,"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/posts\/166079\/revisions"}],"predecessor-version":[{"id":166085,"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/posts\/166079\/revisions\/166085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/media\/166080"}],"wp:attachment":[{"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/media?parent=166079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/categories?post=166079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelocalvoice.net\/oxford\/wp-json\/wp\/v2\/tags?post=166079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}