{"id":106604,"date":"2020-10-29T13:09:37","date_gmt":"2020-10-29T18:09:37","guid":{"rendered":"http:\/\/www.thelocalvoice.net\/oxford\/?p=106604"},"modified":"2020-10-29T13:09:41","modified_gmt":"2020-10-29T18:09:41","slug":"a-spirited-creation-innovative-bottle-label-earns-industry-award-for-ole-miss-graphic-design-professor","status":"publish","type":"post","link":"https:\/\/www.thelocalvoice.net\/oxford\/a-spirited-creation-innovative-bottle-label-earns-industry-award-for-ole-miss-graphic-design-professor\/","title":{"rendered":"A Spirited Creation: Innovative Bottle Label Earns Industry Award for Ole Miss Graphic Design Professor"},"content":{"rendered":"\n
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Tyler Barnes’ label design for the New Orleans-based River Basin Distillery features a map of 18th century New Orleans, a sweep of blue representing the Mississippi River and a crescent moon that cradles the French Quarter. Submitted photo<\/figcaption><\/figure><\/div>\n\n\n\n

Tyler Barnes<\/strong>, an assistant professor of art at the University of Mississippi<\/strong>, has won a gold-medal American Advertising Award for his achievements in sales and marketing packaging.<\/p>\n\n\n\n

The ADDY<\/strong>, the Oscar of the advertising industry, is given annually by the American Advertising Federation<\/strong> to celebrate creative achievements in that industry \u2013 from graphic design to videography.<\/p>\n\n\n\n

Each year, the foundation’s regional affiliates review submissions and bestow awards. Barnes won in the Southeastern division of the competition, which was judged by the Advertising Club of New Orleans<\/strong>.<\/p>\n\n\n\n

His packaging entry showcased the new branding and label design he created for the New Orleans<\/strong>-based River Basin Distillery<\/strong>, which produces artisanal rye whiskey.<\/p>\n\n\n\n

Barnes’s design hearkens back to the earliest days of the Crescent City<\/strong>, when it began evolving into one of the world’s great merchant ports. He chose a historic map of 18th century New Orleans as the background and on it superimposed two iconic symbols of the city: a sweep of blue representing the Mississippi River<\/strong> and, beneath it, a crescent moon that cradles the French Quarter<\/strong>.\u00a0<\/p>\n\n\n\n

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“I didn’t want to go with the standard fleur-de-lis,” Barnes said. “That’s become a kind of visual cliche for the city. I wanted to evoke a pre-industrial New Orleans that was home to artisans and craftsmen because that’s what this whiskey is: handmade in small batches.”<\/p>\n\n\n\n

As a working design professional, Barnes also guides his students in the nuts and bolts of the graphic design business.<\/p>\n\n\n\n

“The creative side of marketing and advertising is a team effort,” he said. “Graphic designers work in tandem with art directors, art producers and printers.<\/p>\n\n\n\n

“Freelancing acts as a form of research for me and helps me bring a professional perspective to my students so they are prepared for the realities of this work.”<\/p>\n\n\n\n

He’s optimistic about professional opportunities for them.<\/p>\n\n\n\n

“Graphic design is a huge industry with plenty of jobs and niche markets,” he said. “No matter what the product, whether it’s in the fashion industry or mountain bikes, there’s graphic design involved.”<\/p>\n\n\n\n

He encourages his students to make work that interests them because there is undoubtedly a design position in whatever that market may be.<\/p>\n\n\n\n

This semester, Barnes is teaching both face-to-face and in Zoom sessions.<\/p>\n\n\n\n

“I’ve been impressed that the students have responded so well to the adjustment,” he said. “I believe the classes as a whole have gained a broader insight into each other’s processes and work, and students have been constructive and engaged throughout every step of in-class critique.”<\/p>\n\n\n\n

A native of Alexandria, Louisiana<\/strong>, Barnes joined the Ole Miss<\/strong> faculty in 2016. He received his BFA in graphic communications from Northwestern State University<\/strong> and his MFA in graphic design from Texas A&M University<\/strong> at Corpus Christi<\/strong>. Between earning degrees, he worked as a design associate at Marc English Design<\/strong> and has operated as a freelancer since 2009.<\/p>\n\n\n\n

Barnes hopes that students will be able to graduate and feel confident with their portfolio, which is why he is working on a new class for next semester, Advanced Graphic Design, that will focus on building a professional portfolio.<\/p>\n\n\n\n

“This recognition of Tyler for his graphic design is well deserved,” said Nancy Wicker<\/strong>, chair of the Department of Art and Art History. “He is an excellent instructor who interacts directly with students face-to-face to guide them in learning design principles and mastering the computer software necessary to produce professional-quality work.”<\/p>\n\n\n\n

By Abigail Meisel<\/em><\/p>\n\n\n\n

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